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Late Show With Stephen Colbert Ratings Are Poor: Here's Why

Late Show with Stephen Colbert is my favorite talk show but it is suffering from poor ratings since its hit debut. The problem is not political or anything to do with his political views. It's simple: he does not land a lot of head- turning guests. Plus his social media effort is terrible. Colbert needs to get star guests who have large Twitter followers and get them to help promote the show. How about getting folks like Nicki Minaj or Amanda Bynes? More often than not, his guests are no one I have ever heard of before! Just saying.

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